Who is this for?
Managers, leaders, and others who wish to encourage optimal behaviours in an organizational context.
Benefits for you
- Gain insights drawn from psychology, economics and marketing to understand the key drivers of behavioural change
- See how behavioural insights can be applied to encourage desired behaviours and facilitate organizational change
- Learn how seemingly small changes or “nudges” can lead to impactful, long-lasting changes
- Uncover the contextual influences and cognitive biases that can make people behave irrationally
- Select the most relevant behaviourally-informed tools for your situation
- Align your change initiatives with real human behaviours
- Position your organization to survive “interesting times”
Program content
- The nature of behaviour change, principles behind behavioural insights
- Considering what behaviours to target
- Cognitive biases that interrupt positive behaviour change
- Tools for behaviour change: choice architecture (nudges and boosts), East framework
- Using behaviourally-informed frameworks to change behaviour in positive ways
- Applying behavioural insights to change management and organizational development initiatives
- Behavioural solutions exercise and peer-to-peer consulting
Special features
This program includes hands-on exercises designed to help you translate insight into action.
Program leader
Dr. Kate White
As featured in Sustainable Brands
Creating the SHIFT: Dr. Kate White on Redesigning Consumer Behaviors
As featured in The Globe and Mail
Consumers making decisions based on brands' position on social issues
Upcoming sessions
This program is not currently being offered. Please contact us to notify you when it will be offered again. You may also subscribe here to receive email updates about Executive Education programs.
For financial assistance opportunities, please refer to Financial Assistance, Scholarships and Team Rates .
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Contact a learning advisor for more details.
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Get in touch
604.822.8400 or 1.800.618.3932
exec.ed@sauder.ubc.caVisit our contact page for more information.
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